Human Communications Essay

Everyone has a slightly different style of communicating this is one of the things that make every individual unique. As we know communication is a two-way process and effective communication requires everyone involved to be able to express their own thoughts and messages and to understand the communication of others. In a way it is our job to ensure that we find ways of communicating language needs, preferences can be quite wide ranging, someone may require an interpreter or signer or someone else may need communication to take place in a quite environment and at a slower pace. We had a little girl who’s first language was welsh and luckily I am fluent and was able to assist her a lot in communicating with others, also we now have a parent who has partial hearing loss and I ensure that the environment is quite when we talk. When working with adults, we can ask them directly how to accommodate communication or work out for ourselves that a person cannot speak English. My twins have a friend in school who is Turkish and their mother struggles with English, we communicate by using Google translate on our mobile phones. It is also important to establish a level of formality required as not everyone wants to be called by their first name, some will prefer to make appointments rather than just â€Å"turn up†. It is also useful to be aware that written communications can be daunting for some people, a home-setting link book is a good idea, but you must check that the parents or carer’s are comfortable with reading and writing. With children it can be challenging to decide the best way to communicate, for example babies and young children will still be developing speech and so talking alone will not work. This is why we use facial expression and gestures to point at things, so that a baby or toddlers are more likely to understand what we are trying to say. We also need to learn to interpret what a baby of toddler is trying to communicate when crying or what a toddler is trying to express when gesturing to some objects.

A Study in Adaptation Essay

Among the monographs found in the Culture and Ecology in East Africa Project is that of the work of Walter Goldschmit, entitled â€Å"The Sebei: A Study in Adaptiona. † It is among the ethnographic studies conducted to shed light on a particular community, which is that of Sebei. The project previously mentioned to which the monograph belongs is that of the University of California in Los Angeles which also carries the research design that was followed by the entire project (Mead 938). It has become important to evaluate this study because of the important role it plays in the field of ethnography and in the lives of the Sebei people. This paper will include the synopsis, a critique of the book, and the relationship with the materials and discussions found in the class. Synopsis of the Book The book primarily focuses on the people of Sebei, the socio-economic modes followed by the people there, and the adaptations which has happened throughout the existence of the community. People from Sebei speak Nilotic and have a connection with the Nandi and Kipsigis (MacGaffey 110). These people lives in the southeastern portion of Uganda and the elements of this community which has been discussed include the â€Å"history, environment, policy, social organization, animal husbandry, agriculture, a cash economy, sexual roles and marriage, child rearing, initiation, and the Sebei belief system† (Beidelman 542). The wide variety of the factors that have been covered in the study has been instrumental to the focus of the book, which is that of the ways of living of the people and how they have economically survived the environment they lived in. There are two environments which have been considered in the book to show the adaptive processes of the community under study. One is the area which is well-watered and is situated in the slopes of the mountains and the second is in the dry lands of the plains. With the conditions found in the said communities, there are also adaptive measures which have been taken by the people in terms of the production of their food and ways of living. One community concentrated on the hunting and gathering means of production because of the factors in the environment which makes this the most acceptable form of gathering food and sustaining the needs of the community. On the other hand, it is agriculture which has become the primary mode of economic production followed because of the availability of fertile soil that could be used for crops. Moreover, access to water is available that makes this a better option for the people. More so, it is seen to be the most effective in consideration of the available resources and conditions for the people. Economics-wise, this is the best methods for the respective communities discussed. Through time, it has been proven that Sebei people have the capability to adapt easily to changes in their environment and new situations which they are placed in (Mead 938). It has been shown in the book that the people have been able to be in contact with the Europeans when this group has been in a point where they are trying to adapt with the demands brought about by intra-African connections. The flexibility in adapting to such cultures has been carried out by the group by following the previous methods which have been used before by the group. It has been proven to be an effective pattern for the people since their first interaction with other cultures. Critique of the Book This particular book can be considered as one of the best monographs that have been written of an Ugandan community because of its succinctness and thoroughness. The ability of the author to present facts and data near what is real is considered to be a vital element of the author’s work. The author’s ability to record and research the past of the community has been helpful. The author, himself, has done quite an extensive job in proving the authenticity of his claims where there are primary evidences, such as photos, that has been shown together with the narratives provided. In writing a book, the ability of the author to provide evidences, especially in the field of ethnography, is considered to be vital in establishing the credibility and authenticity of the monograph. In a sense, this adds to the ability of the monograph to convince its readers that what is being said and shown in the account is true. Moreover, the book has shown one community but the picture that has been drawn and what has been learned over the discussions made of the particular community studied can be used in order to understand the African perspective. More so, the means of adoption that has been studied can be taken to a larger picture where it is also seen to exist in other areas and in different times. It has been found that the general perspective that can be used in order to interpret that of the Sebei culture is that â€Å"the maladies of the social system seem to outweigh their strengths† (Goldschmidt 338). With this particular statement, the author is then able to show that he has been able to observe the communities with a keen eye and relate it to the rest of the elements in the environment that surround the community. The author does not simply focus on what can be found within the community but also observes how it relates to the different links formed. More so, there is judgment that is found for these relationships from where a strong conclusion can be made. This monograph serves as a very good reading material for the members of the academic institutions and the epistemic communities from a wide variety of fields. Where field observations and thorough data collection has been done, there is the worthiness of examining the material and using it as a foundation of different researches. More so, an understanding of the different elements of the community can be easily derived through a reading of this material because of the substantial data that can be found here. This is not only for the purpose of studying communities but can also be taken by people from different fields such as psychology, economics, policy-making, sociology, and others in order to make researches and decisions. Relation to Class Materials and Discussions Understanding the book has been made easier because of the foundation laid by the class discussions and materials. The concepts that have been clarified in relation to culture, communities, and globalization has become an integral part of understanding how and why the Sebei communities had to adjust to the changing setting of the world and the communities which belong to it. It is difficult for a reader to understand the complex parts of the monograph if one would not take into consideration the aspects which relate the community to the changes in its surroundings. If the reader would not have the respective concepts and ideas, he/she might be limited to understanding the community in isolation and forget to relate it to the world outside the said community. There are factors which might be missed by the reader in understanding the community, in this case, and forget about the other forces that could change communities. Works Cited Goldschmidt, Walter. Culture and behavior of the Sebei: A study in Continuity and Adaptation. Berkeley, Los Angeles: University of California, 1976. MacGaffey, Wyatt. â€Å"Review. † ASA Review of Books 4 (1978): 110-111. Mead, Margaret. â€Å"Review. † American Anthropologists 79. 4 (1977): 938-939.

Law - Mock Exam Assignment Example | Topics and Well Written Essays - 1250 words

Law - Mock Exam - Assignment Example The two parties did not choose this method because of their friendship. They were friends and both were unable to go file a lawsuit. Their friendship was too strong to allow them to choose this method. Litigation would take a very long time to solve their case and they would lose even more time and resources. They had already lost enough and wanted to solve their dispute in the shortest time possible. Formal methods of dispute resolution are much slower than the informal ones. They take more time to resolve disputes due to increased cases that are filed every day in the formal sector. This makes it difficult for the few resources available to solve the many cases filed. The formal methods of dispute resolution are more costly than the informal methods. They require professionals who need to be paid dearly. The informal methods do not necessarily use professionals. This makes them a bit affordable and less costly for many people as compared to formal methods. The formal dispute resolution methods are open to everyone while those of the informal system are not open. All the details of a formal system of dispute resolution are read out loudly for everyone to hear even if one or both of the parties involved might not like it. In the informal sector things are done privately and only information that both parties want to be open will be open. The formal sector’s decision is final and binding but gives room for appealing. The informal sector’s decision is not final and neither is it binding. The two parties accept the decision only if they are comfortable with it. The formal methods give final decisions and do not care about the views of the individual parties. On the road through Dubai the driver lost control of the van and crashed into a Taxi causing injuries to two people, one Egyptian tourists and the driver of the taxi. The accident

Story Hotel in Stockholm- ----- SWOT analysis and competitive Research Paper

Story Hotel in Stockholm- ----- SWOT analysis and competitive advantage - Research Paper Example Its original and colorful website reflects what the hotel’s concept is. They encourage the customers to visit their online page to have a better look of great packages that the hotel offers. This is a very good strategy since their website has the information about what the client wants. This is an innovative concept that is highly advantageous. It is very visible on Google, which makes it available for exploration by new customers. Story Hotel, however, has some weaknesses. First, its location, which is not centrally placed compared to other hotels such as the Omena hotel is a weak point. This location makes them lose business to its competitors since the hotels centrally located are able to get clients from the main offices. This might push away customers since most clients prefer a centrally located area, close to social amenities and affordable at the same time. The hotel lacks luxury facilities such as spa, space for conferences, and room service. Despite its good looking, cool, and creative website, Story Hotel website lacks the question and answer tab, which is useful to potential customers who are not quite familiar with the hotel. However, Story Hotel has notable opportunities. They already have a positive brand attitude created to their customers. This could be made completely to their advantage by providing a spa, conference facilities, and a room service for their customers. This will give them a competitive edge above their competition. Rooms should be available on their online service that is already successful. The threats to the success of the Story Hotel are the high competition for guests by their competition who offers lower prices. The food offered needs to be better always for them to maintain their high number of customers. The management needs to find another concept that will give them competitive advantage. This will make the price offered by Story Hotel a differentiation strategy since all the services will be first of

Discuss the changes in family size in london using information from Essay

Discuss the changes in family size in london using information from the 2001 and 2011 census - Essay Example However, London population is influenced by migration. More so, underestimation of average household size also affects the actual population size of London particularly in 2001 census report. Underestimation makes it impossible to estimate London’s population accurately. According to 2011 census report, there was an increase in average household size resulting from high birth rates and due to ageing population especially among ethnic minority groups. However, it is hard to predict future average household due to economic trends and the housing problems. This essay discusses the possible changes in family size in London based on the information from the 2001 and 2011 census reports. By March 2011, the census day, the population of London was about 8.2 million with an increase of 12 percent from 2001 when London’s population was approximately 7.17 million. Accordingly, the 2011 resident population of England and Wales was 56.08 million as opposed to 52.04 million as indicated in 2001 census report. This shows a rise in population by 8 per cent since 2001. London has experienced the largest population increase as compared to the other regions with the population increasing by 14 percent between 2001 and 2011 (CIS, 2012). The Office published the 2011 census report for National Statistics and it was noted that London was the greatest growing region across England and Wales. According to the 2011 census report, there was faster population increase specifically in Inner London as compared to that of Outer London. The report revealed that the population of Inner London rose by 17 percent as opposed to 12 percent increase in Outer London. Based on this statisti cs, most local authorities in London noted increase in their population between 2001 and 2011. Notably, most of the local authorities that had high population growth rate were from London. The leading local authority percentage rise was in London with tower hamlets grew by

English paper Essay Example | Topics and Well Written Essays - 1500 words

English paper - Essay Example In The Lord of the Rings trilogy and The Chronicles of Narnia series, both J.R.R. Tolkien and C.S. Lewis created a world where good and evil clashed. The flow of the stories draws a great deal of parallelism in Christian faith. In both stories, we witness how evil corrupts good men and women and how temptation can cloud the mind and wreck havoc on the soul. Perhaps the most logical explanation why these great writers wrote the stories the way they are is because of their strong Christian influences. Born in Africa in 1892, John Ronald Reuel Tolkien was introduced to Catholicism by his mother, who converted when he was 8 years old but then died only four short years later (de Koster, 2000). He remained close to the church throughout his life and this Catholic influence is perhaps one reason for his emphasis on the concept of original sin and the fall of man within his trilogy. In The Lord of The Rings, the story was centered on the idea that a ring was a source of evil. In the Christian bible, the story of the ring can be considered as an analogy of the apple in the Garden of Eden. All throughout the story of the Lord of the Rings, the recurring theme of temptation and corruption versus natural source of good was present. The Hobbits to resist pull of the One Ring better than the humans presumably because the humans had already fallen o ut of the Garden of Eden and therefore have already demonstrated a greater susceptibility to evil. As evidence of this claim that humans are more susceptible to corruption of the senses, Boromir was easily seduced by the ring as compared to Frodo. However, since the Hobbits remain connected in some distant way with humans and are susceptible to the ring if exposed to it for long periods of time, which can be seen in both the Gollum and in Frodo Baggins (Tolkien, 1991). The character of Fodo represents a great conflict between good and evil. The

Clothing Shop and Fabrics Sale Essay Example | Topics and Well Written Essays - 1500 words

Clothing Shop and Fabrics Sale - Essay Example Now the owner knew that he can also use different social networking service to benefit his business. He starts using Facebook to promote events for different sports such as snowboarding and skating. The owner fund webcasts are helpful, so he develops the clothing brand accounts on Instagram and Facebook to provide the customer with full news and announcement about his products. He wanted the customer to feel more connected to his business. Therefore, he establishes an online shop to make it easy for the customer to shop. Nowadays there are many ways for business owners to advertise their products. One of these ways is the electronic advertisement that has advantages and disadvantages. Knowing these advantages and disadvantages will help business owners to choose the best way for them to advertise their products. We all know that an electronic advertisement is a new way in the business world, and it is an unfamiliar way for many people. This reason caused most of the electronic advertising drawbacks. Another reason is peoples satisfaction with the traditional way of advertising."Technology has still not advanced enough to allow electronic advertising to compete with television and print"[1]. In order for an electronic advertisement to be successful, the technology has to improve but in these days we didn't reach a high level of technology development. Even though if technology has developed, many people won't have the ability to explore the online information system. On the other hand, people who have the skill to use the online information system find electronic advertisement distracting and annoying. Therefore, they try to avoid visiting website that has the advertisement for it. Moreover, most of the advertisers tend to use the traditional way to advertise because they find electronic adve rtisement is not appealing to them.And that what help television and print advertisement to have a huge market with much attraction from advertisers.

Foreign Direct Investment in (FDI) China by opening a second filter Assignment

Foreign Direct Investment in (FDI) China by opening a second filter factory in China - Assignment Example Both north and south parts are within the eastern-monsoon area that is separated by Qin Mountains-Huai River with nearly 95% of people in the country living in the region. The country’s geographic location and its natural environment have significantly influenced and shaped civilization in the country (Travel China guide, 2013). Economic Situation in China China is a nation with huge attraction factor for companies from all over the world interested by either its cost efficient production environment or even the huge market potential of more than 1.3 billion citizens (Hecker, 2012). China’s economy rose spectacularly since the onset of its reform in 1978 growing at an average rate of 9.9% for more than three decades and was not affected by the 1997 Asian financial crisis and recently in the global crisis of 2008 the nations remained largely unaffected, even though the crisis left many nations grieving and many having negative growth. However, China’s economic gro wth of 2009 remained 9% and increased to 10% in 2010 after government injection of massive stimulus package; therefore, China economy quickly bounced back in high growth and was at the forefront in global economic recovery. Before, the global financial crisis, china had transformed itself into a leading contributor of world economic growth since the nation’s contribution to world GDP growth rose from 4.6% in2003 to 14.5% in 2009. In 2010, China replaced Japan to become the world’s second largest economy with a GDP of US$7.4trillion in 2011, which was about half of US’s level, US$15 trillion. China’s purchasing power parity has for a long time been the world’s number two after USA and in 2011 china’s PPP was 70% that of US. For many years, china remained and remains to be the world’s largest exporting country with 2011 exports amounting to US$1.9 trillion that took 11% of world market share. In post-crisis world, China has managed to d istinguish herself by holding the world’s largest reserves worth US$3.1 trillion and remains to be the only large economy not burdened by domestic and external debts. To get the right sense of Chinese economic production scale and the fact that the nation remains to be the world’s manufacturing powerhouse, it is worth looking at the output levels of China’s core industrial products. For instance in 2011, China was number one in the world in production of coal, steel, cement, automobile, TV and refrigerators among others (Wong, 2013). China’s economy is expected to prolong its high growth in short-term while at the same time rebalancing and restructuring and since China’s economy has already developed a wide base, further growth will produce its dynamics of sped compounded by scale. Owing to its sheer size, Chinese level of domestic production and consumption as well as its imports and exports will continue to have significant regional as well as in ternational ramifications. Based on the massive industrializations reflected in mega output volumes, china has become global top consumer of various natural resources and essential commodities from steel, aluminium, oil and gas. Rising demand of such products in China has driven the prices of those products up, hence

The Weather Makers by Tim Flannery Essay Example | Topics and Well Written Essays - 1000 words

The Weather Makers by Tim Flannery - Essay Example All of the possible natural causes of global warming will have occurred by 2050 and man has control over the speed at which global warming will progress. There is no existing model that can be able to determine the possibility of our saving the earth, and its many habitats and species (Flannery 153-165). Chapter 17: The commitment and Approaching Extreme Danger Several eras and times have had the most impact on climate change. The Baby boomer generation in particular can be held as being the most accountable generation in respect to the levels of CO2 that has been emitted into the atmosphere. The impact of the greenhouse gases that are currently in our atmosphere will be fully felt by around the year 2050. This can mainly be attributed CO2 long life in the earth’s atmosphere. Nearly half of the entire world’s energy that has been generated since the industrial revolution has been consumed within the past 20 years. The effect of the response by the planet to these temper ature changes varies from the earth’s surface, to the atmosphere as seen with the example by the data collected in 2002. The data recorded the planet’s temperature to be over the preindustrial temperature conditions by about 0.8 degrees Celsius. The troposphere also saw an increase of about 0.25 degrees Celsius while the land surface witnessed the highest levels of temperature increase of about 1.2 degrees Celsius (Flannery 166-170). Chapter 18: Leveling the Mountains It is estimated that, for a distance travelled up a mountain of approximately one hundred yards, the temperature drops by about one degree F. This cooling is what makes mountains unique and not just a taller version of the land surrounding it. As the world rapidly warms, the mountain-dwelling species have no option but to move further up to the cooler regions which is a factor that could potentially lead to their extinction (Flannery 171-177). Chapter 19: How can they keep on moving? Various species manag ed to survive climate change in the past by moving up mountains, until they were able to reach temperatures that would ensure their survival. Nowadays water bodies and various human landscapes are impeding their paths and getting in the way of any migration. An example of this is the fynbos found in the Cape Fold Mountains which is one of the six floral kingdoms in the world. It will potentially lose up to half its species by 2050 due to global warming as they will be unable to migrate. If action were to be taken immediately, we would be able to save two species for each species killed, but if we fail to do this, three out of every five species will not live to see the next century (Flannery 178-183). Chapter 20: Boiling the Abyss When deep-sea dwelling creatures are caught by marine biologists trawling nets and are lifted to the ocean’s surface, they die within moments a factor that scientists have been attributing to pressure changes. This has wrongly been attributed to be a result of temperature changes, but modern science has now shown this to be as a result of temperature change. These creatures are used to temperatures hovering around zero and have evolved to withstand and survive in these temperatures.

Case Study Wilton Petroleum Jelly Essay Example for Free

Case Study Wilton Petroleum Jelly Essay If you were Morris, and if Taylor had been a conscientious employee in all other areas, would you still have fired Taylor for committing theft? Why or why not? If I were Morris I would fire Taylor regardless if he might have been a conscientious employee within the organization. Even though Taylor had the proper knowledge, skills, and abilities that are associated for Wilton Petroleum Jelly he had a negative employee personality for the company. The fact that Taylor displayed unethical behavior by stealing gas and a ten dollar hammer he should be terminated. As in most companies there is a policy that states the theft of company property is grounds for dismissal. The behavior of Taylor determined that he could not be trusted in the company as an employee. Furthermore, the duty of a manger is to enforce the policy of the organization in relationship to its corporate culture. In addition, the fact that Taylor was a good employee for the company did not justify the reason that he committed a crime. Fortunately, Taylor should be glad that he got terminated from the company instead of facing fine or possible jail time. Also, the ten dollar hammer that was stolen validated the grounds for termination within the organization. Taylor tried to take the a hammer that was worth 10 dollars so he should be charge for the hammer along with the fees of the amount of gas that he stole from the company. There is no reason for Taylor to continue to work for the organization since he is clearly taking advantage of the company for his own personal gain. Employee theft is a problem in which a business can lose thousands of dollars per year. According to the authors Thomas, Kimberly, Jones, et al (2001) there was a relationship associated with employee theft and turnover rates in the restaurant industry. In some cases employees that were likely to steal, would to steal if they were leaving in two weeks than leave within a year of an organization. Equally important, in a company one of roles of an organizational psychologist is to try to understand employee behaviors. The knowledge of employee behaviors may eliminate employees from stealing in the future. Thus, Morris should discuss the incident about the theft to Taylor to find out the reason why Taylor stole from the company before terminating him. Next, do you think Taylor got what was coming to him in this case, or was he set up by Morris and thus was a victim of entrapment? Even though Morris did set him up within the company it did not excuse the fact that Taylor committed a crime at Wilton Petroleum Jelly. As in most companies the security department and managers are not capable of watching employees all the time. In some circumstances it is the employees that are the ones that report thefts that occur in most organizations. In the business Taylor knew he was committing a crime by stealing the gas in the company. Likewise, Taylor was not aware that he was being set up for entrapment which occurs in most companies, and there are notifications of video surveillance on the premises of organizations. Morris may have had an ulterior motive in which he was trying to get Taylor terminated. Equally important, Taylor was not terminated for taking hundreds of dollars’ worth of gas he was terminated for the theft of a hammer. Further, there is a possibility that Taylor might not have been terminated had he not stolen the hammer. Taylor was a victim of entrapment but that does not validate his actions of company theft. Taylor may want to argue that he was setup by Morris and he might have not stolen the hammer in the first place. The problem that Taylor would have to present would be his explanation for stealing company property on his own defense. In reference to the author Dekker (2004) in order to terminate an employee fairly and employer needs to have substantial evidence against the employee. The used of devices such as cameras, telephone tapping, are substantial for employee termination. There are companies that invest thousands of dollars on security systems to reduce employee theft within their organization. Therefore, even though Taylor was entrapped he still violated company policy be stealing from Wilton Petroleum Jelly. Also, do you think that spying on the employees with peepholes and cameras to detect theft or other crime violates an ethical business principle? Why do you feel as you do? The spying of employees with though there knowledge is an invasion privacy. On the other hand, there are circumstances where it might be necessary in order to capture employees that commit corporate crimes. In a company employees need to be aware that they are observed within the company. The process of using cameras is a good theft deterrent to save company cost and create a safer workplace environment. Further, ethics should be considered where to draw the line as far as employee surveillance. Unfortunately, in society there are many crimes that occur in the workplace that are more serious than employee theft. There are some organizations in which employees are searched when they come to work and before they leave the company. The organization should try to take all measures to prevent crimes from occurring ethically. The ethical business principles should be within the legalities of the law when it comes to video surveillance. An employee should not have to be viewed through peepholes without there knowledge. A policy needs to be developed in which all cases of surveillance are covered so the employee is well aware they are being watched. There are places that employees should never be observed such as in restrooms which would be considered unethical. The authors Crossen (1993) in most companies the solution to unethical behaviors is the monitoring of and searches of employees. The strategy may come at the privacy of the employee. Finally, the observation of employees should be ethical so that the employees’ rights are not violated. Too, what effect might Taylors dismissal by the company have on other employees? The effects of Taylor’s dismissals will cause employees to think twice about stealing from the organization. Taylor could be used as an example as to what happens when an employee steals from Wilton Petroleum Jelly. In a sense Morris tried his best to prevent stealing from occurring within the business by reporting the actions that happened. The actions of Morris can create a more ethical business because employees will feel as if their being monitored. Morris was determined to try every way possible to reduce unethical behaviors. There are some companies in which a personality test is given in regards to organizational theft. Unfortunately, there are some employees that have to follow the actions of others within a positive or negative manner. The dismissal of the Taylor would most likely be stated to new hires that they could get caught not matter how hard they try to conceal unethical behavior. According to the authors Victor, Trevino, Shapiro, et al (1993) the reporting of a theft by a peer that may have been associated with organizational responsibility, the interest of group associates, and perceptions of justice. Actual reporting of negative behaviors was more likely to occur when peers with retribution of justice. In conclusion, the example of the employee getting terminated from the company may cause prevention. The employees may feel as if they would get caught since they do not know when their being observed within the business. The example of Taylor is beneficial in the prevention of future employee thefts in Wilton Petroleum Company. References Crossen, B. R. (1993). Managing employee unethical behavior without invading individual privacy. Journal of Business and Psychology, 8(2), 227-243. Dekker, A. (2004). Vices or Devices: Employee Monitoring in the Workplace. S. Afr. Mercantile LJ, 16, 622. Thoms, P., Wolper, P., Scott, K. S., Jones, D. (2001). The relationship between immediate turnover and employee theft in the restaurant industry. Journal of Business and Psychology, 15(4), 561-577. Victor, B., Trevià ±o, L. K., Shapiro, D. L. (1993). Peer reporting of unethical behavior: The influence of justice evaluations and social context factors. Journal of Business Ethics, 12(4), 253-263.

North Norfolk Coast Protection

North Norfolk Coast Protection Aim: My aim of this project is to answer the following question: Should the North Norfolk Coast be protected at any cost? Or should nature be allowed to take its course? Norfolk is a low lying county which is very prone to erosion. The coastline is around 100 miles stretching from Hopton on Sea to Wash. The North Norfolk coastline stretches over 40 miles, covering 450 square kilometres. To aid this project, from the 13th 15th May 2009, I visited North Norfolk, to collect data and explore the coast. At the centre, I was given worksheets to fill in and I worked in a group and as an individual to collect this data. Areas in Norfolk that I visited include: Cley Next the Sea, Sheringham, Cromer, West Runton and Overstrand. Norfolk: The name comes from the Anglo-Saxon for North folk; hence Suffolk (which is South of Norfolk) derives from the Anglo-Saxon for South folk. Norfolk is situated in East England. To its West are the borders of Lincolnshire and Cambridgeshire (also to the Southwest). Norfolk is split up into 7 boroughs, with Norwich as the biggest (population wise). Norwich was once the second largest city in England in the 16th Century, however the Great Plague of London in 1665 killed around a third of the population. The total population of Norfolk is around 850,000 people. According to 2007 estimation, the population for North Norfolk is 100,800 people. Norfolk is the largest county in East Anglia but it is the least populated too. Norfolk is also a county without a motorway it relies on the A roads which connect to places such as Cambridge and the railway. The closest airport is Norwich International Airport his offers flights to Amsterdam and from there many interchange for other World destinations. Norfolks main highlights for tourists are its coastline, beaches and the historical city of Norwich. North Norfolk District was formed on April 1st 1974 and was originally named Pastonacres. North Norfolk covers 994 square kilometres and has a population of 98,382 along with 43,502 households according to the 2001 census. Over 20% of the people living in Norfolk work in the food industry or agriculture this is due to the land (which is low lying) being fertile and changed into arable land. The arable land often grows wheat, barely and sugar beet. Norfolks GDP made up 1.5% of Englands economy in 1998. The UK average and Norfolk has an apparent contrast. Most of Norfolks population is over the age of 50 whilst the UK average population consists of more people between the ages of 25 40. North Norfolk also contains lot of areas which are SSSI (Site of Special Scientific Interest) including Cleys Freshwater Marsh (owned by the NWT (Norfolk Wildlife Trust)) and the geology in West Runton. There is some information about the areas where I visited with my school on the trip to North Norfolk. Role in this project: Ive decided to take on the role as the North Norfolk District Council (NNDC) and I will be assessing the current coastal management in North Norfolk and exploring the issues that will arise. The NNDC pays 45% for the coastal defences whilst DEFRA (Department for Environment, Food and Rural Affairs) pays the rest (55%) although DEFRA can pay up to 75%. The NNDC maintains the coastal defences whilst the Environment Agency has the Strategic Overview of the entire coast and is responsible for the floods and both should not be mixed into being responsible for the other as they are easily mixed up. The Council prepares the Coastal Management Plans (CMPs) to assess the impacts on the damages due to coastal change and the Shoreline Management Plans (SMPs) which address the basics of coastal defence. Key Questions: With the viewpoint of being the North Norfolk Council, Ive decided on the following questions: Why is the North Norfolk Coast so vulnerable to erosion? Which areas in North Norfolk are at the greatest risk of coastal erosion? Why? What are the effects of the coastal defences in North Norfolk? Is the current expenditure worthwhile in North Norfolk and what are the other options? The above questions have been devised as my role assesses the current coastal management in North Norfolk. By devising these key questions and answering them, I hope use it to aid my conclusion to the aim of this project.

The Social Convention Of Death In Literature :: essays research papers fc

Our environment dictates how we live our lives and how we handle situations. Our environment also dictates how the people around us handle our death. Death is one important social convention of a society depicted in The Call of the Wild, Garden Party, the Great Gatsby, Bone, and Dulce Et Decorum Est. Death and the handling of death is a social convention portraying values and ways of living in two main ways: â€Å"respect† of the body and acceptable manners to die such as through violence, illness, caring, etc. In the Call of the Wild, by Jack London, death is a game where survival is a tactic, kill or be killed (manner of death) and the body is a trophy (â€Å"respect† for the body). For example, â€Å"He [Buck] was ranging at the head of the pack, running the wild thing down, the living meat, to kill with his own teeth and wash his muzzle to the eyes in warm blood.† (London 49). This game Buck played with the other dogs was a challenge of who will catch the snowshoe rabbit. It shows a twisted regard for life. Buck wanted to wash his nose in the rabbit’s blood to smell the kill. In this game, the only respect for life is the trophy that the body will make in death. Another example of the game is â€Å"From then on, night and day, Buck never left his prey, never gave it a moment’s rest, never permitted it to browse the leaves of trees†¦ Nor did he give the wounded bull opportunity to slake his burning thirst in the slender trickling stream they crossed.â₠¬  (London 95). Buck played with the bull’s fear and he showed no mercy. He showed no respect, he gave the bull no honor and the bull finally died of exhaustion, falling over, only to become Buck’s prize that also fed him. â€Å"For a day and a night he remained by the kill [moose], eating and sleeping, turn and turn about. Then rested, refreshed and strong,† (London 96). Buck nourished himself off the bull and became stronger and more resilient. To eat Buck must hunt his food in the uncaring wild, it was his only choice for survival. The game that Buck played with life did not always give respect to the dying, though this seemed necessary to his survival, giving the deaths more acceptability as a source to nourish the winner of the game.

Essay on Race in Invisible Man and Black Boy -- Invisible Man Essays

The Question of Race in Invisible Man and Black Boy      Ã‚   In the early twentieth century black American writers started employing modernist ways of argumentation to come up with possible answers to the race question. Two of the most outstanding figures of them on both, the literary and the political level, were Richard Wright, the "most important voice in black American literature for the first half of the twentieth century" (Norton, 548) and his contemporary Ralph Ellison, "one of the most footnoted writers in American literary history" (Norton, 700). In this paper I want to compare Wright's autobiography "Black Boy" with Ellison's novel "Invisible Man" and, in doing so, assess the effectiveness of their conclusions.    Both books have many striking parallels. Each tells the story of a young and intelligent picaresque character who goes through a painful odyssey of racism and prejudice during which he intellectually matures. Disappointed by institutions like family, church and political parties, mainly because they try to deprive them of their individuality by instrumentalizing and categorizing them, both protagonists grow more and more disillusioned. At the peak of their cynicism they eventually reject the American society as a whole. They now have only two logically consistent ways out of their dilemma: Flight or fight.    Ellison's protagonist chooses to take the first way. He believes that he can now finally see how society really works and he finds that in it he plays the role of an "invisible man". His invisibility is due to the fact that the other people are blind for the characteristics that distinguish him as an individual human being and instead apply to him the same stereotypes they associate with A... ...llison ends. His protagonist does not have to look for the individualism that the invisible man is always struggling for because he seems to have been born with it. Therefore his efforts are much more focused and constructive.    In conclusion I can say that I understand Ellison's point of view on the emotional level but that I have to give Wright right on the political level.    Works Cited: Berry, W. Abner. "Ralph Ellison's Novel 'Invisible Man' Show Snobbery, Contempt for Negro People." The Daily Worker: 8 Nov. 1999 <http://www.english.upenn.edu/~afilreis/50s/berry-on-ellison.html>. Ellison, Ralph. Invisible Man. 2nd ed. New York: Vintage International, 1995. W. L. Andrews et al., ed. The Literature of the American South: A Norton Anthology. New York: Norton, 1998. 58 Wright, Richard. Black Boy. New York: Harperpennial, 1993. Essay on Race in Invisible Man and Black Boy -- Invisible Man Essays The Question of Race in Invisible Man and Black Boy      Ã‚   In the early twentieth century black American writers started employing modernist ways of argumentation to come up with possible answers to the race question. Two of the most outstanding figures of them on both, the literary and the political level, were Richard Wright, the "most important voice in black American literature for the first half of the twentieth century" (Norton, 548) and his contemporary Ralph Ellison, "one of the most footnoted writers in American literary history" (Norton, 700). In this paper I want to compare Wright's autobiography "Black Boy" with Ellison's novel "Invisible Man" and, in doing so, assess the effectiveness of their conclusions.    Both books have many striking parallels. Each tells the story of a young and intelligent picaresque character who goes through a painful odyssey of racism and prejudice during which he intellectually matures. Disappointed by institutions like family, church and political parties, mainly because they try to deprive them of their individuality by instrumentalizing and categorizing them, both protagonists grow more and more disillusioned. At the peak of their cynicism they eventually reject the American society as a whole. They now have only two logically consistent ways out of their dilemma: Flight or fight.    Ellison's protagonist chooses to take the first way. He believes that he can now finally see how society really works and he finds that in it he plays the role of an "invisible man". His invisibility is due to the fact that the other people are blind for the characteristics that distinguish him as an individual human being and instead apply to him the same stereotypes they associate with A... ...llison ends. His protagonist does not have to look for the individualism that the invisible man is always struggling for because he seems to have been born with it. Therefore his efforts are much more focused and constructive.    In conclusion I can say that I understand Ellison's point of view on the emotional level but that I have to give Wright right on the political level.    Works Cited: Berry, W. Abner. "Ralph Ellison's Novel 'Invisible Man' Show Snobbery, Contempt for Negro People." The Daily Worker: 8 Nov. 1999 <http://www.english.upenn.edu/~afilreis/50s/berry-on-ellison.html>. Ellison, Ralph. Invisible Man. 2nd ed. New York: Vintage International, 1995. W. L. Andrews et al., ed. The Literature of the American South: A Norton Anthology. New York: Norton, 1998. 58 Wright, Richard. Black Boy. New York: Harperpennial, 1993.

Nothing Is Certain :: essays research papers fc

Theory of Knowledge Writing Assignment   Ã‚  Ã‚  Ã‚  Ã‚  “Nothing can be known with certainty'; Is this statement true? Are you certain? In this essay I plan to show that nothing can be known with certainty, I will examine the truth and certainty of life and of humans, and prove that nothing can be known for certain.   Ã‚  Ã‚  Ã‚  Ã‚  Sir Isaac Newton came up with many theories of time and space. Euclid said that there can be a concept of a straight line but Newton said nothing could ever travel in a straight line, see illustration below. It shows that in this spherical universe one can go straight but never for very long. If you are certain you are going in a straight line think again. But these facts are known, if not by the general public then at least by mathematicians. However Max Born states the theory only holds water if the exact sphere of reference is specified, if nothing is certain then the sphere of reference can never be known to a point where there is no question as to it being perfect, therefore a basic theory of motion is null and void. The statement “nothing can be known with certainty'; holds true to the vast unending universe all the way down to the tinniest subatomic particle. Everything is moving; nothing can be studied to so exactly that there is no question about the object, because the act of studying an object changes the object.  Ã‚  Ã‚  Ã‚  Ã‚   I am not saying that Newton’s and other theories like it are wrong, I am saying that we put too much faith in something that is not absolute, unfortunately we have no other choice. When I sat down to write this essay I decided to look for the easy way out. In Microsoft Word 97 there is a feature where you can ask the computer a question and it will answer it to the best of its knowledge. If computers are as powerful as man created them, then my state of the art machine with its state of the art word processor should have no problem answering the question, “Why is nothing ever certain?'; When I hit enter to ask the machine the question I was bombarded with a multitude of answers but none of which fit the question. The computer could show me how to print multiple copies of this essay, and how to get this essay on to the Internet where mathematicians and artists alike could see it.

Civil Disobedience: Henry David Thoreau and Rev. Dr. Martin Luther King Jr

â€Å"Disobedience to be civil has to be open and nonviolent. † – Mahatma Gandhi Throughout history philosophers have played a key role in our society. Both Henry David Thoreau and Dr. Martin Luther King Jr. brought forth their own ways of civil disobedience, in their belief that it was imperative to disobey unjust laws. Their thoughts manifested from ideas, to theories, and eventually lead to our society today. Civil disobedience in a pragmatic way is the act of a non-violent movement in order to enforce the change of certain laws to ensure equality for all. Dr. King explained in his quote â€Å"One who breaks an unjust law must do so openly, lovingly, willingly to accept the punishment† (220). Nevertheless, on opposite ends of the spectrum, Thoreau implied an aggressive stance motivated by his own personal hate for the government but yet King used religion, supported by his charismatic ways of being gentle and apologetic. While King and Thoreau both believed in the use of civil disobedience to create change, they went about using civil disobedience in staggeringly different fashion. As stated by Dr. King in his letter from Birmingham Jail, â€Å"Injustice anywhere is a threat to justice everywhere† (214). Regarding this issue, King believed that all American communities are connected and that injustice in one community will affect other communities. Perhaps, one could deem injustice as a disease such as cancer that forms in one area then quickly spreading and eventually discombobulating the entire social infrastructure. Dr . King reshaped America’s social issues through a non-violent approach in distinction to boycotting buses in Montgomery to marching through Selma, King responded to unjust laws with civil disobedience and direct action. Dr. King’s stance on prejudice laws came from morality. Primarily using morality as a backbone in his argument, we would agree that it is wrong to foster laws that affect a certain race or group of people. Moreover, our laws are a reflection of our morals and it sets forth what we know is right and what we know is wrong. Early philosophers often struggled and faced opposition with either the government or social groups. Opposition faced consequences such as confinement, torture, or worse, death, whereas the idea of brutal punishment inflicted fear on the next individual. In his â€Å"Letter from Birmingham†, King compared his calling to Birmingham to the Apostle Paul in the Bible, â€Å"[and how he] carried the gospel of the lord to the far corners of the Greco-Roman world† (214). King expressed a legitimate concern over the anxiety to break laws; elaborating the fact that there are two laws; just laws and unjust laws. King stated, â€Å"In no sense do I advocate evading or defying the law† (220). Rather more, King agreed that just laws should be followed; however unjust laws are to be met with civil disobedience. What makes a law unjust one might ask? From the terms of St. Thomas Aquinas, King explained that â€Å"any law that degrades human personality is unjust†. (219) Segregation gives the segregator a false sense of superiority and distorts the soul and damages the personality. Back in Dr. King’s time, a series of laws were passed that were the ethos of â€Å"separate but equal†. King rallied in oppositi on of these laws as still prejudice and unjust, in fact these laws were against morals. Under this doctrine, services, facilities and public accommodations were allowed to be separated by race, on the condition that the quality of each group's public facilities was to remain equal. Signage using the phrases â€Å"No Negros allowed† and â€Å"whites only† distorted our views on race relations. However, King believed this in fact is not equality and it is against our morals. As a result of Henry David Thoreau using civil disobedience and direct action, Dr. King was motivated by his techniques which lead to a series of events that would lead to the Civil Rights Movement. â€Å"All men recognize the right of revolution; that is, the right to refuse allegiance to, and to resist the government when its tyranny or its inefficiency are great and unendurable† (180). As Thoreau explained in his excerpt from â€Å"Civil Disobedience†, Thoreau used the revolution of ’75 as an example of bad government. Thoreau elucidated how the government taxed certain foreign commodities that were brought to its ports. He then began to correlate bad government to a machine and stated how all machines have their friction, however, when friction takes over a machine, â€Å"and oppression and robbery are organized, I say let us not have such a machine any longer† (180). Thoreau elaborated on this idea that the government is a machine and when evil takes over, let us no longer have such a government. He believed not that a government should exist â€Å"but at once a better government† (178), Thoreau argued that power should not be left to the majority, but the â€Å"conscience†, in fact he questioned the reader rhetorically asking â€Å"Must the citizen ever for a moment, or in the least degree, resign his conscience to the legislator? †(178) Thoreau feels that the â€Å"conscience† plays a personal role. Thoreau questions democracy, and thereupon he advises us to question why we should capitulate to the government if we do not agree with a law? Why would we possess brains and have a conscience of our own if we are not allowed to think for ourselves and do what we want? Thoreau feels we ought to be real for ourselves, not the government. Furthermore, he articulated the idea that should we surrender our thoughts, or conscience to the government, or should we pursue a justifiable explanation of the dilemmas that surround us? What is right as opposed to what is wrong is what leads to civil disobedience. Thoreau believed that the idea of paying taxes to support the Mexican-American was an unjust cause, whereas; King strongly disagreed with laws that were prejudice. In Thoreau’s reading from his article â€Å"Civil Disobedience†, he argues â€Å"that government is best which governs not at all† (177), which ultimately leads the people to discipline themselves. On the other side King explained how â€Å"nonviolent direct action seeks to create such a crisis and foster such a tension that a [community that has refused, is forced] to confront the issue† (216). By cause of King being after Thoreau’s era, King used Thoreau’s â€Å"Civil Disobedience† and direct action to spark a change in society. While both Thoreau and King argued with morality in mind, they both believed injustice exist. Thoreau thinks of injustice as friction or tension that can wear the machine down. King believes that injustice just exists and tension must be created with direct action to negotiate with the machine. I accredit Dr. King in presenting the best argument due to the audience he reached out to which of course was the populace and his motives that captivated his courageous and selfless acts. Furthermore, Dr. King was concerned about injustice towards people based on their race, religion, or sex; whereas Thoreau was motivated by his personal hatred for the government. Regardless of how either King or Thoreau used civil disobedience, their contributions led to an admiration for their works and casted a light on unjust laws.

Food Tests Lab Report

Food Test 1: Test for Glucose – with Benedicts solution Benedicts solution is used to test for simple sugars, such as glucose. It is a clear blue solution of sodium and copper salts. In presence of simple sugars, the blue solution changes color to either green, yellow or brick-red, depending on the amount of sugar. Method 1)Mix smalls amount of each food sample (i. e. , Egg lumen, cylindrical piece of potato tuber, bread crump and crisps) in different test tubes with distilled water to make a liquid test.Take another test tube with glucose solution to act as a control so as to compare the difference in color after the completion of the experiment. 2)Label each of the test tubes with a marker for the substance. 3)Add 10 drops of Benedict's solution to each test tube. 4)Carefully heat the test tubes by suspending in a hot water bath using a 500 ml beaker at about 40-50 degrees Celsius for five minutes. 5)Note any color change. Positive test for Glucose: If sugar is present solut ion will turn from blue to green, yellow, or brick-red, depending on sugar concentration. A green precipitate means a little glucose was present. ?A red precipitate means glucose is present in vast amounts. Food Test 2: Test for Starch – with Iodine solution. Iodine solution is used to identify the presence of starch- a complex carbohydrate. Iodine solution (potassium iodide solution) reacts with amylase – a type of starch – whereby a blue-black polyiodide complex is formed. Method 1)Mix smalls amount of each food samples (i. e. , Egg lumen, cylindrical piece of potato tuber, bread crump and crisps) in different test tubes with distilled water to make a liquid test.Take another test tube with starch solution to act as a control to compare the difference in color after the completion of the experiment. 2)Label each test tube with a marker for the substance. 3)Add 5 drops of iodine reagent solution to each test tube. 4)Note any color change. Positive Test for Star ch: The brick-red solution of iodine turns to blue-black. Food Test 3: Test for Protein – with Biuret solution Biuret solution is used to identify the presence of protein. More accurately, it detects the presence of peptide bonds. Peptide bonds form a violet chelate complex with copper (II) ions present in the Biuret Reagent.Method 1)Mix smalls amount of each food samples (i. e. , Egg lumen, cylindrical piece of potato tuber, bread crump and crisps) in different test tubes with distilled water to make a liquid test. Take another test tube with protein solution to act as a control to compare the difference in color after the completion of the experiment. 2)Label each test tube with a marker for the substance. 3)Add 5 drops of Biuret reagent solution to each test tube. Shake gently to mix. 4)Note any color change. Positive test for proteins: the solution will turn from blue to pink/purple. Food Test 4: Test for Lipids – the ethanol emulsion test.Ethanol determines the pr esence of lipids – i. e. , fats and oils. The solubilities of lipid in ethanol and water are exploited in this test since lipids are soluble in ethanol but not in water. So, if lipids are present a milky/cloudy white suspension is formed. Method 1)Add all different food samples (i. e. , Egg lumen, cylindrical piece of potato tuber, bread crump and crisps) in different test tubes. Also, take another test tube with Vegetable oil to act as a control to compare the difference in emulsion of the lipids after the completion of the experiment. 2)Label each test tube with a marker for the substance. )Add 5cm3 of ethanol to each test tube. Shake the sample with ethanol. 4)Pour some cold water into this mixture in the test tube. 5)Note whether the different solutions become cloudy to prove the presence of lipid Positive test for lipid: The solution changes into a cloudy-white emulsion due to the suspension formed. Conclusion and Evaluation (CE) Conclusion This test reveals the hidden f ats, sugars, proteins and starch in food items. Compounds such as sugars and fats are present in living things. Though the food samples being tested had more than one compound present i. . , egg lumen contains starch, proteins and lipids; Potato tuber contains starch, glucose and lipids; Bread contains starch, glucose and slight lipids; and crisps contain starch, glucose and lipids. Hence, different food samples have different compounds present. Evaluation ?Limitations i. The time the test tubes were kept in the water bath was not accurate. ii. The volume of food samples differ in each test tube for the same test. ?Improvements i. By using a stop watch for more accurate timing. ii. Set a fixed volume of food samples in each test tube.

Study Notes †Balance management Essay

Customer Flow: Taco Bell serves on average 1,500 customers per day (15 hours). On average there are 75 customers in the restaurant (waiting to place the order, waiting for the order to arrive, eating, etc.). How long does an average customer spend at Taco Bell and what is the average customer turnover? R=1,500 customers/day I=75 customers T=I/R=(75 cus/1,500 cus/day)x(15 hrs/day)x(60min/hr)=45 minutes Customer turnover=1/T=(1/45 min)x(60 min/hr)x(15 hrs/day)=20 times per day Job Flow: The Travelers Insurance Company processes 10,000 claims per year. The average processing time is 3 weeks. Assuming 50 weeks in a year, what is the average number of claims â€Å"in process†? R=10,000 claims/yr T=(3 weeks)/(50 weeks/yr)=3/50 yr I=RT=(10,000 claims/yr)Ãâ€"(3/50 yr)=600 claims Material Flow: McDonalds’s holds raw hamburger meat an average of three days before its cooked and sold to customers. The typical inventory of raw meat is 2,500 lb. What is the average amount of hamburger McDonald’s goes through in a week and what is the takt time of processing hamburger in a 15-hour day? R=I/T, R=?, T =3 days=3/7weeks, I=2500lbs, R=2500lbs/ 3/7weeks R=5,833lbs/week, Takt =1/R 1/5833 lbs/week x 7days/week x 15hr/day x 60min/hour = 1.08min/lb – means none of the processes can take more than 1.08min Monetary Flow: For the new Euro introduction in 2002, Wim Duisenberg had to decide how many new Euro coins to stamp by 2002. Euroland’s central banks’ cash-in-coins handling was estimated at â‚ ¬300 billion per year. The average cash-in-coins holding time by consumers and businesses was estimated at 2 months. How many Euro coins were to be made? R=300 B/yr T=(2 months)/(12 months/yr)=1/6 yr I=RT=(300 B/yr)x(1/6 yr)=â‚ ¬50 B Cash Flow (Accounts Receivable): A wholesaler sells $300 million worth of clothes and accessories to retailers per year. The average accounts receivable is $45 million. What is the average billing to collection process cycle time? T=I/R=($45 M/$300 M/yr)x(52 wks/yr)=7.8 weeks A general manager at Baxter states that her inventory turns three times a year. She also states that everything that Baxter buys gets processed and leaves the docks within six weeks. Are these statements consistent? No, because if the flow time is 6 weeks, then inventory turns should be 1/T=(1/6 wks)x(52 wks/yr)=8.7 turns/year. 1. Registration: Average Inventory = 20, Throughput = 20 per hour, Average flow time = 20 / 20 = 1 hour Triage: Average Inventory = 5, Throughput = 20 per hour, Average flow time = 5 / 20 = 0.25 hour, Admit: Average Inventory = 10, Throughput = 5 per hour(25%of20), Average flow time = 10 /5 = 2 hours Average time spent by people admitted = 1 + 0.25 + 2 = 3.25 hours Routine: Average inventory = 10, Throughput = 15 per hour (75%of20),, Average flow time = 10/15 = 0.6667 hour Average time spent by routine care patients = 1 + 0.25 + 0.6667 = 1.9167 hours Average time in ER for all patients = 0.25(3.25) + 0.75(1.9167) = 2.25 hours OR 2. In this case we have: Average Inventory = 20 + 5 + 10 + 10 = 45, Throughput = 20 per hour, Average flow time = 45 / 20 = 2.25 hours. Inventory turns can be calculated using financial statements by dividing COGS (R) by average inventory value (I), linking flow time (an operational measure) to financial measures. With a decrease in total assets (such as inventory, accounts receivable, and plant & equipment), return on assets (ROA) improves. Flow Time = Inv/COGSInv Turns= COGS/Inv

Management of Change

School/Portfolio:| The Business School| Course Code/ID:| BUMKT5901| Course Title:| Marketing| Teaching Location:| MIT Melbourne| Program(s): | MBA| Author:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| Insert| Prerequisite(s):| Nil | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| Adopted Reference Style APAhttp://www. ballarat. edu. au/library/assignment-and-research-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, please refer to the University of Ballarat handbook and The Business School Programs Handbooks available at: http://www. ballarat. edu. au/current-students/publications,-policies-and-forms/handbook/2012 http://www. ballarat. edu. au/business/handbooks Important information located in the handbooks includes: * * Student responsibility * Special Consideration process and forms * Submission of tasks and assignments * Appeal process * Unsatisfa ctory progress – Early Intervention * Grading codes 1. 2StaffThe most appropriate contact is your lecturer. If necessary they will contact the Course Coordinator at the University of Ballarat. | Coordinator| Lecturer| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Phone:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|   k. [email  protected] edu. au|   k. [email  protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| Thursday| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant time(s)/day(s)—then delete this messageStudents are reminded that class attendance is vital. Whilst it is appreciated that work commitments can impinge upon class attendance you need to be aware that there is more to learning Marketing than just reading the text and/or the lecture slides. Participation in class exercises and discussions, viewing DVDs, collaborating with your group memb ers and other classmates all add to a much richer learning experience. If you are going to miss all or some of a class then you need to let the lecturer and your group members know what is happening.History has shown that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement—please email for an appointment. 1. 5Prescribed Text This subject will be conducted on the presumption that students have a copy of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6. 1. 1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task.A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regula tion 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is: http://www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and not submit work that has been researched and written by another person Turnitin—this software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here about how/where to submit the assignments 1. 7UBOnline UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2OBJECTIVES: 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of marketing and to develop your ability to understand and use marketing processes and techniques. The development of your analytical and presentation skills will also be emphasised in this course. Marketing performs a specific role within the organisation. It seeks to increase certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that underpins how this is achieved can be simply stated as seeking to understand and satisfy customer needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, marketing follows a process that comprises a number of components and tools. The apparent simplicity of the task as portray ed above, masks a complexity that will keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in marketing activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a product or a service.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their markets—that is, their customers, who are usually divided into groups of people (referred to as market segments) who share similar aspects or characteristics. The notion of identifying and understand ing (target) segments is the basis of consumer behaviour; a key aspect of the course.The way in which companies actually design, and deliver a product or service to meet the needs, wants and demands of their markets lies at the very heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the remainder of the lecture series. There are four key parts of the marketing mix we focus on: product, price, place (logistics), and promotion. In fact, there are also three other Ps—people, physical evidence and process. We do not cover these in this course—not because they are not important but because we simply do not have the time (they are covered in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the market—so we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies provide value to customers (known as customer value). However, customer value also has another meaning—the financial value customers provide firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the company’s marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * Describe the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this knowledge to p rovide solutions to marketing problems * Solve marketing problems, and write cogent academic and business reports to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisation’s goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the schedule near the end of this course description for a detailed list of key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environm ent will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * Marketing’s role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertising and communications. * The organisation, control and evaluation of the marketing a ctivities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will vary the format, style, pace and flow to meet your needs but remember—your willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you start to become a highly aware consumer. This means, for example: 1. When you see an advertisement on TV or in a magazine ask yourself the following; a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it being communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/services—just buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumer—contact the firm and assess how they handle your feedback/complaint—this is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT: 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), required reading, the preparation of answers to set questions, exercises and problems, a nd self-study. In addition, students may be required to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to attend all the classes for this course and to complete all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| Assessment| Weighting| Demonstrate knowledge of the early course material such as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual Assignment| 25%| Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and evaluation of relevant case questions/requirements| Group Presentations and Report| 25%| Demonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You nee d to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at risk’ of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will give a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment One—Individual Report Due Date: Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 B y 4 pm Weighting:25% Length:Approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another country—however; you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotion) ‘ this product (say a Toyota car) delivers value to customers in a number of ways†¦first of all, as in the attached advertisement. ’ Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement†¦ so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any product—a brand or car etc. but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * Describe the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how y ou feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or service—how does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or service—how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a book—perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a specialit y bookshop in Australia) which can improve its status, and brand image); * The promotion of the product or service—the way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignment—Assessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignment—please n ote that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like ‘the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket chains and online’. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office Depot case.You will form groups and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two—Group Presentation and Report Due Date: Report—Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation— 31st January 2013 Hard copy of the presentation is to b e handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this as signment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itself—it is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segments—see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentation—see http://www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean: where did your ideas come from—provide some background to your thinking and some theories to back them up. Remember to answer the se questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wide—for example, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target markets—so it covers almost all sectors in business, and life. 4. 5. 1Group Assignment—Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressed—not meeting these requirements will reduce your marks. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements—marks cannot be earned in such a case. You will be shown a sample of a group report and presen tation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignment—Delivering Value OR Group Assignment—New Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted to—insert lecturer’s name Font—Arial Size—12 Paragraphs—fully justified Line spacing—single line Before and after spacing—0 points Paragraph spacing—one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be un dertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturer—DO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on: * Understanding of the task and topic * Industry and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. : * Tutorial and meeting attendance * Allocation of tasks—who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and deta ils of all communications—verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marks—the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| Marks @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| Additional marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed fa irly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also: * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remov al can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the s chedule below) are examinable—includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| Week 1Insert day and date| Course administration and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and formulation| 2DVD| Week 3Insert day and date| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen Transfer| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| Distribution and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too proud to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summary Marketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDITIONAL RESOURCES: Additional useful references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case', in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketin g Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas that change the world! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA – http://www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment #1—Delivering Value Student| Student Number| Email| | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings| 4| | Introduction * Company background| 3| | Product – Describe product/serv ice- Features/benefits- Value delivered| 4| | Promotion – Describe—provide examples- Value delivered| 4| | Price – Data collected- Describe—provide examples- Value delivered| 4| | Place – Describe—provide examples- Value delivered| 4| | Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * Description of product/service| 2| | Promotion evaluation * Description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * Rationale for success| 2| | Presentation/Appeara nce- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |